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When it comes to data management, most of us know what to do; we just don’t do it. What is required is discipline.

Discipline is absolutely critical when it comes to managing data effectively. For example, you have to have the discipline to:

  • enter the data when you receive it (I so often hear associations say “We have that data, we just haven’t entered it into the system yet.”)
  • enter the data correctly (Garbage in, garbage out, right?)
  • do the gardening (If your data is not improving, it’s getting worse.)
  • and on and on.

The difference between knowing and doing is discipline. What does the discipline look like in your organization?